By Steven DuPuis, John Silva
The paintings and technology of profitable Packaging This new addition to the sequence will offer readers with a considerate packaging primer that covers the demanding situations of designing packaging for a aggressive industry in a truly hardworking and correct means. The booklet will tackle all points of the inventive method together with deciding upon a package deal structure, shades and fabrics, ultimate finishes, and precise issues similar to awkward gadgets and specified reveal issues. This booklet will holiday down the method of layout in a way more finished method than such a lot books at the topic, which simply research the ultimate designs. As with the former books within the sequence, it's going to additionally provide case reviews within the again 1/2 the ebook with the textual content concentrating on why particular shades, codecs, variety remedies, and finishes have been selected, and what the ensuing results at the patron and for the buyer have been. --This textual content refers to an out of print or unavailable version of this name.
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Extra resources for Package Design Workbook The Art and Science of Successful Packaging
Sample text
Perception Research Services (PRS) has developed PRS Eye-Tracking as a method for measuring a design system's ability to gain and hold attention . According to PRS, "Our research has found that people typically spend under ten seconds at most grocery categories and typically fail to even see and consider over 33 percent of the brands in each category. " Using in-store scenarios and hidden cameras, the researchers gauge consumers' behavior at the shelf, how long their eyes scan, and exactly where on the package their eyes focus.
It's not just a communications activity, the product must deliver on the idea as well. Packaging is one of the most important ways of expressing a brand. You take an abstract idea and concretize it. Brand design brings the brand idea to life. Q. What do you see as the biggest challenge for marketers? A. More and more companies are recognizing design as important. The danger is that since companies are always looking for a "magic bullet" to solve all their problems, they may see design in that role.
This vital service nurtures the brand/consumer relationship by connecting clients directly with their desired customers. Research can help meet these goals. Once in the marketplace, sitting on the crowded retail shelf, a package acts as a silent salesman. Remember, the consumer is surrounded by all kinds of salesmen graphically shouting for attention. The well-branded package speaks to its customer with the feeling and personality he or she is most comfortable with. Create an Understanding The right kind of research provides knowledge about what exactly is relevant to the consumer.