By Gail Anderson
In an age of slick, computer-generated style and Photoshopped perfection, hand-drawn packing is having fun with a world resurgence. As shorthand for anything extra genuine, homegrown, home made, or crafted, hand-drawn packaging is located on every little thing from grocery store eggs to Chipotle drink cups. during this exhaustive and lavishly illustrated survey, geared up through 4 types—DIY, paintings, craft, and artisanal—Gail Anderson pulls again the curtain at the operating methods and inspirations of 40 letterers, illustrators, and architects from everywhere in the global via insightful interviews, procedure sketches, and her infectious love of the medium.
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Additional info for Outside the Box: Hand-Drawn Packaging from Around the World
Example text
Product: Valtida Piccola client: Valtida Piccola design firm: Bruketa&Žinić OM creative directors: Davor Bruketa and Nikola Žinić art director/designer/hand letterer: Nebojsa Cvetkovic photographer: Domagoj Kunić production manager: Vesna Durasin pre-press: Radovan Radicevic medium: Watercolor country: Croatia Bruketa&Žinić succeeded in differentiating Valtida Piccola from other olive oils by using hand-drawn type to reinforce its status as a handmade product. Each watercolor sketch is energetic yet tasteful in its simplicity.
PROJECT DESCRIPTION: Franklyn was asked to create an identity and packaging system for Maria’s, a classic “slashy” (half liquor store/half bar) in Chicago’s emergent creative neighborhood of Bridgeport. “Maria” is the name of the owner’s mother, who had previously run the space under another name prior to handing it over to her son. Franklyn was asked to retain the warmth the owner felt for this family-run and neighborhood-friendly establishment, prompting an exploration of hand-drawn letterforms with an emphasis on the casual and familiar.
Do you see a trend of hand lettering taking place in the UK? It’s everywhere—from boutique brands to High Street private labels! studio! studio art directors/designers: Phil Curl and Wes Anson illustrators: Gemma Correll, Jess Wilson, Nick Deakin, Kate Sutton, and Rudi de Wet medium: Pen and ink country: United Kingdom A quirky variety of styles is used to reflect the “every one is different” concept, representing both the perfectly irregular pieces of fudge, and the lively mix of foodie fans who consume it.