By Oxide Design Co.
Oxide layout, Co. has amassed and curated this most up-to-date number of attractive letterheads and symbols. From emblems to labels, enterprise playing cards to envelopes, the inventive suggestions and full-color pictures portrayed during this wide variety of labor evokes new layout suggestions for age-old demanding situations that beg for a clean technique. This important source includes enormous quantities of inspirational trademarks and letterheads that might go away a long-lasting effect and that either designers and their consumers will consult with time and again.
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Additional info for Letterhead and Logo Design 12
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Perception Research Services (PRS) has developed PRS Eye-Tracking as a method for measuring a design system's ability to gain and hold attention . According to PRS, "Our research has found that people typically spend under ten seconds at most grocery categories and typically fail to even see and consider over 33 percent of the brands in each category. " Using in-store scenarios and hidden cameras, the researchers gauge consumers' behavior at the shelf, how long their eyes scan, and exactly where on the package their eyes focus.
It's not just a communications activity, the product must deliver on the idea as well. Packaging is one of the most important ways of expressing a brand. You take an abstract idea and concretize it. Brand design brings the brand idea to life. Q. What do you see as the biggest challenge for marketers? A. More and more companies are recognizing design as important. The danger is that since companies are always looking for a "magic bullet" to solve all their problems, they may see design in that role.
This vital service nurtures the brand/consumer relationship by connecting clients directly with their desired customers. Research can help meet these goals. Once in the marketplace, sitting on the crowded retail shelf, a package acts as a silent salesman. Remember, the consumer is surrounded by all kinds of salesmen graphically shouting for attention. The well-branded package speaks to its customer with the feeling and personality he or she is most comfortable with. Create an Understanding The right kind of research provides knowledge about what exactly is relevant to the consumer.