By Amrit Tiwana
Grants hands-on strategies and instruments for making wisdom administration occur at your organization. provides KM case experiences from top businesses world wide, from Nortel to Rolls Royce. Softcover. DLC: wisdom administration.
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Extra info for Knowledge Management Toolkit, The: Practical Techniques for Building a Knowledge Management System
Example text
The Quest for a Silver Bullet Companies must constantly look for ways in which they can keep their knowledge spiral[26] steadily moving upward. Any competitive advantage that is not based on knowledge can be, at most, temporary. Achieving the upward trend largely depends on a company's ability to create new knowledge. It might mean using R&D to create new products by using existing knowledge in a new way, or it might mean gaining new knowledge about customers. Customer loyalty programs such as the many frequent flyer airline clubs or frequent shopper cards given away by grocery stores provide valuable insight into the spending habits of major target customer groups.
Hoarding is symptomatic of old thinking that does not harmonize in the knowledge-based economy and can undermine a company's ability to move quickly into new markets or compete effectively. But hoarding is a human tendency[12] that can be overcome only by providing an irresistible incentive to share. Bringing in performance measures and incentives that reward knowledge sharing strengthens the benefits of sharing knowledge throughout the organization. Individuals, being task focused, might not have the luxury of available time even if they want to share knowledge that they possess.
The company is worth a lot more now. The convergence of product-based and service-based companies means that knowledge management cannot and must not be ignored by product or service companies alike. Rosenbluth's forefathers, who started his business generations back, understood this as well, when they realized and believed that they were not in the business of selling ship passages to people who wanted to cross the Atlantic but were in the business of getting whole clans of people successfully settled in then-emerging America.