By Barrie Hawkins
Each fulfillment starts off with an concept - for a brand new product, a brand new technique or a brand new campaign. Any association wishes new rules to take care of a aggressive part and continue to grow in a crowded industry position. This paintings exhibits how employers at any point of a firm can get a hold of new rules and the way to increase them. the writer finds the thoughts and strategies to enhance the power to generate rules.
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Additional resources for How to Generate Great Ideas
Example text
They are an example of selfdiscipline: another example is the self-discipline of keeping a log book of potential ideas. In your search for ideas you can make an agreement: you agree with yourself that you will start a log book and require yourself to make an agreed number of entries over a given period of time. You can help prop up your discipline by telling others what you are doing so that you will be exposed to the possibility of investigations as to how you 56 ! how to generate great ideas are proceeding.
No doubt in business you keep an eye on what the competition is doing in your particular trade or industry but you can also take inspiration from what others in non-competing industries are doing. Are there developments in the confectionery trade that you could be taking up, or in fashion retailing? In your visit to the shops as a researcher you are banned from taking your shopping list: you must not allow your attention to be diverted into thinking about what you need to take home for the barbecue or choosing a card for your forthcoming anniversary.
This will be more difficult than juggling with one brick so I am likely to drop one of these even sooner than I dropped the single brick and if one of these halves breaks in two, then I will have a juggling set of three brick portions. ’ Break up the brick into fragments and as rubble we open up a whole new range of uses. Taking this line of thinking even further, we can grind down the brick and produce brick dust, thus opening up yet another brainstorming: setting off ! 45 line of possibilities.