By Marco Meier
In order to make process occur there's a desire for robust administration info platforms. SAP specializes in the applying of recent company management ideas, e.g. worth established administration, the Balanced Scorecard, the administration Cockpit or versatile making plans methods.
The e-book describes the method and implementation of a robust device for firm administration. sensible examples convey how SAP Strategic company Management/Business Analytics (SAP SEM/BA) may also help to enhance move sensible making plans, reporting and studying. SAP SEM/BA is a number one area IT-solution for prime administration and similar departments in huge companies and teams. It demonstrates the cutting-edge of recent administration info and selection aid systems.
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Extra info for Enterprise management with SAP SEM/business analytics
Sample text
On the other hand, the aim is to focus the resources in marketing, sales, and customer service departments in such a way as to increase the return on customer relationship (RCR). Somewhat analogous to ROI, return on customer relationship is considered to be the profit that the company earns through the customer in relation to the amount invested in building up the customer relationship. In practice, these costs fall under the category of overhead for the most part, so that it is difficult to make a precise calculation.
B) Which customers will bring the largest block of profits? c) Which customers are likely to churn to competitors? d) Which customers are dissatisfied with products and services? Building relationships a) With which customers is it possible to increase sales and/or profits? b) Which products are usually purchased together? c) What cross-selling opportunities are available? To answer these questions, you need a comprehensive and consistent customer knowledge base that provides all relevant information to employees who plan campaigns and have direct customer contacts.
If most of a company’s sales are generated by 10% of its customers, ABC analysis enables the company to concentrate its activities on the A customers, for instance by assigning a key account manager. In the same way, A suppliers can also receive special treatment. For products that fall into category C due to their low contribution margin, it may be worth considering removing them from the product line. However, ABC analysis supplies only basic information for such decisions. Other factors may well counterindicate removing them, for example they may be usually purchased together with A products, or capacity would otherwise be poorly utilized.