By Axel Zerdick, Klaus Schrape, Jean-Claude Burgelmann, Roger Silverstone, V. Feldmann, C. Wernick, C. Wolff
After the very profitable ECC-Book on "E-conomy" this new document of the eu conversation Council (ECC) analyzes from quite a few views the profound societal and inexpensive switch of the media financial system, initiated by way of digitalization and networking. opposed to the heritage of the present media historical past, it highlights for instance the function of the net hype as a pathfinder in a transformed media society. the major query is worried with how the medial destiny can be like. The record examines results and new views within the quarter of financial system, society, and politics. The points of habit, enterprise versions, criminal and rules questions, self-conception of society and media economic climate are mooted by way of foreign authors to reinforce the reader's knowing of the medial destiny and to reveal recommendations for action.
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Extra info for E-Merging Media: Communication and the Media Economy of the Future
Example text
25 See Varian 1996 .. 26 On payment procedures in the Internet see for example Henkel 2001. ... .. 1 The increase in information offers and their greater accessibility also influence customer contacts as a revenue source. Attention itself is a scarce resource, for which media enterprises compete by making suitable offers. 27 As the range of information produced is also growing, moreover, the overall offer of available information is on the rise. If the time spent using media does not increase proportionally, the competition among information-providers will necessarily go up and attention will become progressively more fragmented.
419 42 See Cavanaugh 1998 .. .. ... .. .. .. .. .. ... .. .. .. .. ... .. .. .. .. .. ... .. .. .. .. ... .. .. .. .. .. ... .. .. .. .. ... .. .. .. .. .. ... 1 Hass Integration of the customer through the return channel E-Merging Media .. .. ... .. .. .. .. .. ... .. .. .. .. ... .. .. Fig. 1-5 Disintegration as illustrated by the music market (following Buhse and .. Thiem, 2000, p. 183) .. .. .. of this experiment shows that such extreme disintermediation is unlikely to ...
1 Hass Media-independent, disintegrated value chain E-Merging Media .. .. ... .. .. .. .. .. ... .. .. .. .. ... .. .. Fig. 1-2 Disintegration as exemplified by the newspaper market (Hass, 2002, .. p. 84) .. .. ... 7 To save distribution costs .. and time, it is today normal for the production of national newspapers to be .. spread over various sites (most obviously, for the customer, in the case of the ..