By James M. Utterback, Visit Amazon's Bengt-Arne Vedin Page, search results, Learn about Author Central, Bengt-Arne Vedin, , Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether, Roberto Verganti
Книга Design-inspired Innovation Design-inspired InnovationКниги Менеджмент Автор: James M. Utterback, Bengt-Arne Vedin, Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether, Roberto Verganti Год издания: 2006 Формат: pdf Издат.:World medical Publishing Страниц: 280 Размер: 17,3 Mb ISBN: 9812566953 Язык: Английский0 (голосов: zero) Оценка:Reader's review:Great publication with plenty of examples subsidized by means of experienceI loved this ebook. it truly is an engaging topic written via a staff of specialists who're capable of practice genuine global examples to aid their issues. i like to recommend procuring this.
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11 Yahoo came in a distant second, with only 23 percent - • despite Yahoo's being a larger company with more resources. A 21)03 survey offers further proof that users 16 respond to simplicity. " 12 Google's simplicity is not only about its user interface, but also has to do with the company's technology and even its very business model. Everything has been designed with one thing in mind: the customer is looking for precise information and wants it fast. Still, Google confronts the dilemma of trying to grow while preserving simplicity.
Simplicity eases some of the burden and creates space for enjoyment. A product that is simple to use allows us to enjoy what it does. Why, then, are most products and services not simple? Why does a new digital camera come with a 200-page user manual? Complexity is a grand temptation for designers because, more often than not, it is a means by which to compensate for or mask poor design. An architect might compensate for a poor or uninspired house design with moldings, textures, and colors. "It makes sense intuitively," write Rust, Thompson, and Hamilton, "that an overload of features detracts from a product's usability.
We provide an in-depth description of how an innovation project has been carried out in conjunction with a leading industrial design consultancy. Chapter 4 advocates taking a step back to get a larger view, and in Chapter 5, "The Work of Designers," we draw lessons from Swedish design consultancies — some of which suggest "starting from dreams" and "thinking the impossible" as part of the design process. Almost all Swedish design firms perform innovation services integrated into their design work for their customers.