By Juha-Antti Lamberg, Juha Näsi, Jari Ojala, Pasi Sajasalo

An research of the evolution of aggressive options in the forestry is gifted during this e-book. The argument is that the selected context serves as an illustrative surroundings for a dialogue regarding worldwide company evolution. accordingly, this analytical and rigorous publication contributes to higher knowing of the workings of a couple of production industries via dialogue of the evolutionary improvement in the pulp and paper undefined.

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Fi 1 INTRODUCTION The Norwegian Hans Gutzeit founded W. Gutzeit & Co. and its first sawmill in Kotka, a Finnish port town, in 1872. After almost fifty years of expansion, Aktiebolaget W. Gutzeit & Co, renamed and restructured in 1896, was sold to the State of Finland in 1919. The Norwegian principal owners wanted to break free from the risky new state and there was subsequent will in Finland to buy Gutzeit and along with its hundreds of thousands of hectares of forests. In the interwar period, Enso-Gutzeit (renamed again in 1924) was both the biggest sawing company as well as the largest company in Finland.

At the end of the 19th century, companies in different industries and practically in all industrialized countries t faced intensifying competition as a consequence of fast overall technological and economic development during the 1860—1880s (Chandler, 1990). In industries like paper and pulp, the fastest and easiest way to react to growing competition was to compete with lower prices and to try simultaneously to reduce production costs. As posited in the introductory part, the dependency on raw materials and shared technological information have traditionally emphasized the importance of cost effectiveness and economics of scale in the P&P industry.

And Finnish companies’ development despite the differences in the institutional and competitive environments. S. companies had similar financial opportunities and did not openly compete with one another. S. based companies produced mainly for the domestic purposes. The Finnish story fits fairly well also for the the two Swedish companies, namely SCA and MoDo, which are analyzed here in comparative manner by Anders Melander. Melander addresses the competitive, institutional, and intraorgananisational forces that affected the possibilities the companies had.

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The Evolution of Competitive Strategies in Global Forestry by Juha-Antti Lamberg, Juha Näsi, Jari Ojala, Pasi Sajasalo
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