By Feras Alhlou

A whole, start-to-finish consultant to Google Analytics instrumentation and reporting Google Analytics leap forward is a much-needed complete source for the world's most generally followed analytics device. Designed to supply an entire, best-practices origin in size method, implementation, reporting, and optimization, this ebook systematically demystifies the extensive diversity of Google Analytics positive factors and Read more...

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an entire, start-to-finish consultant to Google Analytics instrumentation and reporting Google Analytics step forward is a much-needed accomplished source for the world's most generally adopted Read more...

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After several weeks of market research and analysis, the product portfolio was identified, the road map and priorities, the personas, the technology stack, and the unique differentiators—most importantly, an innovative, interactive user experience—were defined and set to enable 7awi to stand out from the rest of the crowd in the Middle East. Understanding Content Consumption 7awi’s first priority was to launch an innovative digital media product based on the popular Layalina monthly magazine. com was only the first step.

The weighted sort takes sessions into account and algorithmically displays the most critically high bounce rates relative to the number of sessions in which that page was accessed as the landing page. 13 Weighted sort takes sessions into account to generate a more meaningful and actionable sort than straight ascending or descending order for metrics such as bounce rate. Date Selection The GA reports default to the 30 days preceding the current day. You can change the date selection to as short as a single day or as long as view inception to the current day.

In this chapter and throughout the book, some of the discussions become quite detailed and technical. If there are any specific points that are not immediately clear, we recommend that you make a note (mentally, digitally, or in ink) and then continue with your reading and exploration in the Google Analytics (GA) UI. Many of the concepts and functionalities that may be challenging at first will become clearer and easier as you proceed with your learning and your work in GA each day. com/blog/google-analytics/google-analytics-visual-glossary).

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Google analytics breakthrough : from zero to business impact by Feras Alhlou
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