By Andreas Otto, Franz Josef Schoppengerd, Ramin Shariatmadari
Direct shop supply (DSD) is a key approach to promoting and dispensing items for numerous industries. within the customer items undefined, DSD is among the strategic key progress components, because the method supplies a extensive diversity of industrial advantages to all events of the worth chain. this present day, 24 of the world’s most sensible 30 fast-paced buyer items businesses hire the DSD enterprise process.
Although DSD is gaining significant and progressively expanding awareness available in the market, it has rarely been coated by means of literature and empirical stories. For the 1st time and together with the enter of either practitioners and lecturers, this e-book throws gentle with regards to DSD from various views, offering clean insights and merits.
The booklet covers different issues. between others, it can provide a deeper figuring out of the DSD company approach and why businesses use it. additionally, the worldwide established order of DSD utilization and information of its implementation might be illustrated and multi-level insights (strategic, operational) should be discussed.
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Wiesbaden. Merkel, H. (1997): Konsumgüterdistribution – Kundenorientiertes Nachfragemanagement. Sparzwänge für Hersteller und Handel, in: Handelsblatt, September 4. Neff, J. (2001): DSD delivers, in: Food Processing, January 18. Nieschlag, R. et al. , Berlin. W. (1988): Analysis of Alternative Distribution Strategies, in: The Logistics and Transportation Review, (Vol. 24) 1988, No. 3, pp. 237–247. Otto, A. , Wiesbaden 2000, pp. 14–20. Otto, A. , Wiesbaden 2004, pp. 14–20. ; Shariatmadari, R. (2008): Direct Store Delivery: Understanding DSD in Sales and Logistics, Results of the “Global DSD Analysis”, Regensburg.
Caterpillar Logistics Services); 4. g. Tupperware, Electrolux) 5. g. Topco, AMC) 6. Point-of-consumption merchandising channel formats such as kiosks, vending machines, computer access information 7. g. QVC) 46 8. Wholesale-based channel formats such as merchant wholesalers, agents, brokers and commission merchants. Keh and Park (1997, p. 840) or King and Phumpiu (1996, p. 1182) identify three basic possibilities when it comes to physical distribution in the grocery industry: 1. Via distribution centers owned by retailers (= self distributing retailer) 2.
IBM and SAP (2005): Trade Promotion Management: Regain Control Over Trade Funds Spending. Information Resources Inc. (2008): Times & Trends, CPG 2007 Year in Review, Emerging Trends Shaping 2008 Opportunity, January. McKinsey & Company (2005): Leading Change: An Interview with the CEO of P&G, McKinsey Quarterly, July. ; Shariatmadari, R. (2008): Direct Store Delivery: Understanding DSD in Sales and Logistics, Results of the “Global DSD Analysis”, University of Regensburg, Regensburg, Germany. ProductScan press release (2004): “Build a Better Mousetrap” New Product Innovations of the Year.