By Nicole C. Raeburn

Regardless of the backlash opposed to lesbian and homosexual rights happening in towns and states around the nation, an increasing number of enterprises are literally increasing protections and advantages for his or her homosexual and lesbian staff. Why this could be, and why a few businesses are more and more open to inclusive regulations whereas others are determinedly now not, is what Nicole C. Raeburn seeks to give an explanation for in altering company the USA from inside of Out. A long-overdue learn of the place of work stream, Raeburn’s research makes a speciality of the mobilization of lesbian, homosexual, and bisexual worker networks over the last fifteen years to win family associate advantages in Fortune a thousand businesses. Drawing on surveys of approximately 100 agencies with and with no homosexual networks, extensive interviews with human assets executives and homosexual worker activists, in addition to a couple of case reports, Raeburn unearths the influence of the bigger social and political setting on agencies’ openness to gay-inclusive regulations, the consequences of and company features on businesses’ willingness to undertake such rules, and what thoughts were most suitable in remodeling company rules and practices to help equitable merits for all employees.

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As a means of challenging what queer theorists have called heteronormativity (Ingraham 1994), Queer Nation claimed public—and implicitly heterosexualized—space by holding “kiss-ins” or “queer-ins” while leafleting at shopping malls and bars (S. Epstein 1999). Posting neon- colored stickers and wearing T- shirts with confrontational slogans such as “Queers bash back,” members popularized the “We’re here, we’re queer” chant that now echoes through the crowds of pride marches across the country (Faderman 1991; Podolsky 1994; Vaid 1995).

Focusing especially on the ways that lesbian and gay challengers utilize coming- out stories and other personal narratives, I emphasize the transformative power of emotions in winning allies and persuading elites to embrace equality. Next I examine the innovative programs that employee activists have developed to heighten the visibility of their allies. Closing the chapter with an analysis of framing strategies, I then consider the particular ways that workplace challengers blend ideologies of profits and ethics in their call for gay-inclusive policy change, and I delineate the various components that constitute those frames.

As discussed earlier, challengers can create openings for themselves and others by drawing on the power of disruptive tactics or by planning other media-focused events (W. Gamson and Wolfsfeld 1993; W. Gamson and Meyer 1996; McAdam 1996; Tarrow 1996, 1998; Koopmans [1993] 1997). As queer activists in 1990 engaged in purposefully outrageous and imaginatively obtrusive acts of symbolic resistance, interrupting the flow of everyday life, the mass media finally took notice, sparking a novel period the r ise of the cor por ate wor k pl ace mov ement 41 of mainstream visibility.

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Changing Corporate America from Inside Out: Lesbian and Gay by Nicole C. Raeburn
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