By Aschoff, Nicole Marie; Gates, Bill; Mackey, John; Sandberg, Sheryl; Winfrey, Oprah

A deft and caustic takedown of the hot prophets of revenue, from invoice Gates to Oprah

As critical environmental degradation, breathtaking inequality, and extending alienation push capitalism opposed to its personal contradictions, mythmaking has develop into as imperative to maintaining our financial system as profitmaking.

input the hot prophets of capital: Sheryl Sandberg touting the capitalist paintings ethic because the antidote to gender inequality; John Mackey promising that unfastened markets will heal the planet; Oprah Winfrey urging us to discover ideas to poverty and alienation inside ourselves; and invoice and Melinda Gates supplying the generosity of the 1 percentage because the resolution to a continual, systemic inequality. the recent prophets of capital buttress an exploitative method, whilst the cracks develop extra noticeable

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The new prophets of capital

A deft and caustic takedown of the hot prophets of revenue, from invoice Gates to Oprah As serious environmental degradation, breathtaking inequality, and lengthening alienation push capitalism opposed to its personal contradictions, mythmaking has turn into as valuable to maintaining our economic system as profitmaking. input the recent prophets of capital: Sheryl Sandberg touting the capitalist paintings ethic because the antidote to gender inequality; John Mackey promising that unfastened markets will heal the planet; Oprah Winfrey urging us to discover suggestions to poverty and alienation inside of ourselves; and invoice and Melinda Gates supplying the generosity of the 1 percentage because the resolution to a continual, systemic inequality.

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As students, workers, women, and people of color continued to demand something different, the crisis deepened and political leaders seemed genuinely uncertain what to do. New voices emerged to offer guidance. Milton Friedman was one of them, repurposing some very old ideas to argue that the state was the problem. Milton’s simple narrative blamed the economic troubles that people found themselves in, and the crisis facing the state, on budget deficits—too much spending that had pushed things out of whack.

Writing near the end of the postwar boom, Friedan discovered that the feminist revolution wasn’t over and that women weren’t taking advantage of the choices available to them in life. ”8 According to Friedan, women were making the wrong choice. Young, educated, middle-class women willingly surrendered to domesticity rather than struggle through the rite-of-passage identity crisis that young men were destined to endure. “It is frightening to grow up finally and be free of passive dependence. ”9 In her characteristically bold prose Friedan argued that this surrender left a generation of (middle-class, suburban) women with half-formed identities, perpetually stunted and immature, and that domestic escapism often led to depression, bad parenting, adultery, alcoholism, and even suicide.

Coercion and duress work to integrate the poorest and most desperate members of society, but they are not sufficient to ensure the generation of profits in the long term. Large swathes of the population must actively, or at least passively, believe that capitalist society is worth their creativity, energy, and passion, that it will provide a sense of meaning, that it meets their need for justice and security. But there is nothing intrinsic to the logic of profit-making itself that is capable of providing this sense of meaning and justice.

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The new prophets of capital by Aschoff, Nicole Marie; Gates, Bill; Mackey, John; Sandberg,
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