By Dard Hunter
Definitive publication by way of top-rated authority. Over 320 illustrations. Enlarged (1947) version.
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Additional info for Papermaking (Dover Books on Lettering, Graphic Arts & Printing)
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You should always have business cards handy. Give them to all your relatives, friends, neighbors, and even to the occasional stranger. Strike up a conversation in the bank or supermarket (it helps if there is a darling little child standing in line with that stranger). Find a way to mention what you do, and hand them a card, providing them with some information about the goings on at your studio like, “Call me. ” 61 TIP #83 Business cards are a waste of money if the type and pictures are too small.
3 percent, respectively. 7 percent of gross sales. The bottom line determined that retail studio owners’ prices were not high enough to compensate for general expenses. Remember, profits are monies kept once all of your financial obligations are met. Keep a close eye on your pricing and your budget (including everything from advertising to employees to maintenance, supplies, and taxes) to keep your business afloat. TIP #33 Raise prices instead of lowering them. I sell wall art through a gallery in Scottsdale, AZ.
An SB-800 or 900 flash unit is a great item to rent because it puts out a powerful source of light and can be used remotely (without an additional sensor) to create artificial lighting where needed, whether in a studio or elsewhere. Rental will run about $10 to $15. A Nikon D200 digital body might go for $100 a day, but the later model D300 will cost almost twice as much. Don’t forget the lens to go with it! They run about $35 each. Leasing contracts for camera equipment is a more long-term option and requires a commitment of $1,000 to $150,000.