By A. Paula Wilson
Information-hungry shoppers became acquainted with flashy advertisement sites, the lightning pace of significant se's, and the likely never-ending array of "content" at websites like BN.com or Amazon.com. Libraries devoted to providing on-line content material and companies during this frenzied surroundings desire the authoritative tips and functional information to be had in Library sites. This patton-centered step by step advisor is the root for growing both easy or complex on-line library companies and integrating all facets of library actions within the digital international. starting with a list of components necessary to a library site, it additional explains tips to: deal with content material utilizing database-backed websites; model the library's advertising and marketing and advertise providers on-line; hyperlink exterior content material - authorized databases, library catalog and e-books - onto the positioning; behavior readers' advisory providers on-line; continue the positioning clean and up to date utilizing the editorial calendar device; Archive on-line assets; Public and educational librarians, know-how experts, and all these entrance line employees accountable for growing, designing, and updating the library's website will locate an all-encompassing ordinary advisor designed to assist them make the library's mammoth assets available on-line. stopover at the spouse site for this ebook at Library internet SitesElectronic Collections and companies web site. you could entry a web model of the editorial calendar, examples of spreadsheets used to gather records, up-to-date digital library info, and extra.
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Extra info for Library Web sites : creating online collections and services
Sample text
The print and online versions of the library newsletter can actually complement each other. The print newsletter can drive patrons to your web site by offering them more content. For example, a few sentences describing a new research database purchase in the print newsletter can conclude with an invitation to visit the web site. The online version includes the same description with a link to the page where the database is accessible. 44 Internet Marketing Every issue should include the name of the newsletter, date or issue number, instructions on how to unsubscribe, a link to the library’s privacy statement, library contact information, and where archives can be found, if applicable.
4 in chapter 1 provides an inventory checklist noting content that libraries typically include on their web sites, and it can be used to determine what content should be placed in this section. org. Services One of the most difficult challenges that libraries face is the hunt for meaningful words and phrases describing library services in terms users can understand. A web site that is intuitive for users will seamlessly incorporate library services and collections into its pages. Users should not be required to decode library terminology nor guess where a link may take them.
Users also expect to see consistency throughout each page, such as access to the main navigation bar, web page titles, footers, authoring agent, copyright statement, date, and last revision date. It is also important that functionality remain consistent throughout the site. For example, including forms that may be submitted electronically would be incongruent if other forms must be printed and faxed. Users expect a certain amount of uniformity throughout the web site. Forms. The inclusion of forms on a library web site is one of the easiest ways to add interactivity to the site by providing a way for visitors to interact with the library and its staff.