By David Vernet, Leontine de Wit
Featuring a serious and theoretical measurement to retail design, Boutiques and different Retail areas hyperlinks the tips in the back of it to actual perform during this cutting edge and significant contribution to architectural/interior conception literature. Retail constitution has been topic to a dramatic and ongoing transformation over the last thirty years, materializing within the emergence of large-scale out-of-town purchasing centres and new really good outlets in urban centres. those really good boutiques are hugely designed, concerning famous architectural corporations reminiscent of OMA/Rem Koolhaas, David Chipperfield, Herzog + de Meuron among others. With case reports and over 100 black and white pictures, Vernet and de Wit set forth unique and well-grounded conception to accompany this renowned and profitable quarter of labor.
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Extra info for Boutiques and Other Retail Spaces: The Architecture of Seduction (Interior Architecture)
Example text
In his book A History of Building Types, published in 1976, Nicolaus Pevsner analysed the transformation of architectural styles in response to social and cultural changes, and their evolution and different approaches to function, materials or style. Pevsner specifically focuses on the nineteenth century, a crucial period for diversification of architecture styles. In the chapter entitled ‘Shops, stores and department stores’,4 he analyses larger stores, such as arcades or department stores; their emergence had a major effect on both city patterns and different forms of retail.
Stores like Bon Marché opened up a whole new world of retail for the middle classes, one in which goods were affordable and constantly changing, allowing this social class, especially women, to reach new levels of consumption desires. They attracted their clientele by using three key principles: variety, novelty and service. For the first time, the middle class experienced shopping as an amusement, one that permitted them to benefit from services, such as doormen and porters, that once were reserved solely for the elite.
Like the sneak preview of a film or the unveiling of a concept car, the shops that explore this terrain want to use what is on display to shape consumer demand for those products to come. For example, so-called Guerrilla stores like those set up by Comme des Garçons shape consumer preferences with their displays more than with what they actually sell. Whether visitors make a purchase or not, they will take their newfound preferences with them when they go to shop in more conventional boutiques at a later time.